Business X-Ray for Contractors and Local Service Companies
Find the hidden constraint costing your business money, time, and control.
A focused diagnostic for electricians, plumbers, HVAC contractors, window cleaners, pressure washers, interior and residential cleaners, and similar owner-led service companies that are busy, generating revenue, and still unsure whether pricing, margin, customer value, operations, or owner dependence is the real constraint.
$350. One clear diagnosis. One first fix. A practical 30-day action plan.
Purchase a Business X-Ray — $350Every Business X-Ray is reviewed and delivered personally, so monthly diagnostic capacity is limited.
🛡️ 14-Day Clarity Guarantee
Walk away with a clear statement of your primary constraint and a recommended first fix, or your $350 is refunded. No arguments.
Most contractors do not need more random advice. They need clarity.
You may be booked. You may even be growing. But busy and profitable are not the same thing.
If estimates are going out without enough margin, leads are not converting consistently, customer value is too low, the team still depends on you for every decision, or the same operational problems keep returning, the issue may not be effort. It may be the structure underneath the business.
The Business X-Ray is built to find the pressure point underneath the symptoms.
You probably need an X-Ray if…
You own a contracting or local service company and recognize yourself in more than one of these.
Revenue is moving, but profit is unclear.
- You are busy but not seeing enough margin.
- You are unsure where the money is going after the work is completed.
- Pricing, estimates, or proposals feel more like judgment calls than a system.
Sales and customer value are inconsistent.
- You get leads but do not always close or follow up.
- You do not know whether the real issue is positioning, pipeline, process, pricing, or offer structure.
- You are not consistently increasing Frequency, Referrals, Average Ticket, and Pricing.
The business still runs through you.
- Your team depends on you for too many decisions.
- You want to grow, but the current operating structure already feels stretched.
- Your Owner Profit per Hour is lower than the revenue suggests it should be.
What is the ForgePoint Business X-Ray?
The Business X-Ray is a complete diagnostic process for contractors and local service-company owners who want to stop guessing and address the right problem first.
We begin with a short orientation call and the ForgePoint Business Assessment Intake. The intake gives us the operating, financial, customer-value, and owner-dependence data needed to evaluate the business honestly.
ForgePoint then reviews and scores the business before the two-hour owner-level diagnostic meeting. That meeting is where we interpret the findings, name the primary constraint, estimate what it is costing you, and prescribe the first fix.
This is more than two hours of conversation. It is a complete diagnostic process culminating in a two-hour owner-level review, written findings, and a practical 30-day action plan.
How the X-Ray works
Five steps from purchase to a clear diagnosis and first fix.
1. Purchase the diagnostic
Purchase the Business X-Ray for $350. A fit conversation remains available if you need help deciding before moving forward.
2. Complete the Business Assessment Intake
You receive the ForgePoint Business Assessment Intake and clear instructions for completing the financial, operational, customer-value, and owner-dependence sections.
3. ForgePoint analyzes the business
I review the numbers, score the diagnostic lenses, examine FRAP in its proper order, and look for pricing, margin, capacity, process, leadership, and owner-dependence patterns.
4. Complete the two-hour diagnostic review
In person or on Zoom, we walk through the findings, identify the primary constraint, evaluate what it is costing you, and select the first correction.
5. Leave with the diagnosis and 30-day plan
You receive the written summary, the recommended first fix, what not to prioritize yet, and a practical action plan for the next 30 days.
What the X-Ray actually examines
Each area is scored so you can see where profit, capacity, and owner leverage are being lost.
Hidden Revenue Snapshot
FRAP: Frequency, Referrals, Average Ticket, and Pricing.
These four levers are reviewed in their proper order to identify customer-value and revenue-quality opportunities already sitting inside the business.
Economics and Owner Profit per Hour
Revenue, gross margin, net operating profit, average ticket, owner hours, and Owner Profit per Hour.
This shows whether the business is producing enough financial return for the owner time it consumes.
4P Growth and Operating Constraints
Position, Pipeline, Process, People, pricing and proposal structure, delivery capacity, leadership rhythm, and owner dependence.
These reveal the structural pressure points underneath the financial symptoms.
What you walk away with
- Your diagnostic scores across FRAP, the 4P Growth Diagnostic, business economics, and supporting operating constraints.
- A baseline for revenue, average ticket, margin, owner hours, and Owner Profit per Hour where the available information supports it.
- A clear statement of your primary constraint.
- A plain-English explanation of what the constraint is costing you.
- A recommended first fix—and what not to fix first.
- A practical 30-day action plan.
- A recommended next path only when it is a fit.
The written summary is delivered personally during or after the X-Ray. The value is the interpretation, the prescription, and the owner-level clarity you leave with.
🛡️ 14-Day Clarity Guarantee
The 14-Day Clarity Guarantee
Here is the deal. You purchase the Business X-Ray for $350. You complete the assessment intake. We meet for the 2-hour X-Ray review. You walk away with your diagnostic scores, a clear statement of your primary constraint, a plain-English explanation of what is costing you, and a recommended first fix.
If you do not walk away with that — if the X-Ray does not give you real clarity on what is holding your business back and what to fix first — email me within 14 days of our meeting and I will refund your $350. No arguments. No friction.
The diagnostic is built to find the leak. The guarantee makes sure you walk away with the answer.
What happens after the X-Ray
The X-Ray is designed to stand on its own. You leave with a clear diagnosis, the first fix, and a 30-day action plan.
From there, you may implement the plan independently, move into Profit Momentum Consulting for a structured 90-day consulting and implementation engagement, or explore ForgePoint Operating Partner when the company needs deeper embedded operating leadership.
If one of those paths fits the diagnosis, I will explain why. If the right move is to execute the plan without additional ForgePoint support, I will tell you that plainly.
The recommendation follows the diagnosis—not the other way around.
Frequently asked questions
How much does the X-Ray cost?
What happens after I buy?
Is the fit call the diagnosis?
Will I get a written summary?
Who is the Business X-Ray built for?
Will you try to sell me something after?
You will also find out where your business is operating
Every owner-led business runs on one of five stages: Technician, Operator, Builder, Architect, or Owner. Knowing your stage keeps you from trying to scale what is not ready to scale — and tells you what to fix before you add more pressure.
This stage awareness is part of what makes the X-Ray different from a generic score. As a bonus, every X-Ray client receives a free digital copy of The 5 Stages of Business Growth — the full workbook that breaks down what each stage requires, the systems that need to be in place to move forward, and how to identify exactly where you are stuck. You'll also walk away knowing which stage your business is currently operating in.
Technician
You are primarily doing the work.
Operator
You are coordinating the work.
Builder
You are building systems and structure.
Architect
You are designing the business beyond you.
Owner
The business has value beyond daily involvement.
🛡️ Bonus included with every X-Ray: The 5 Stages of Business Growth (digital workbook)
Built from real contractor and owner-level operating work
ForgePoint does not treat business growth like a motivational slogan. The X-Ray combines FRAP implementation, the 4P Growth Diagnostic, financial and operating analysis, and real-world experience building and operating an electrical and contracting company.
Private equity finds hidden value in ordinary businesses. Contractors and service-company owners should learn to find it before someone else does.
The X-Ray is not for everyone
- It is not for people still in the idea phase with no active business.
- It is not for owners looking for free advice or motivation.
- It is not for companies unwilling to share basic financial and operating context.
- It is not for people who want a magic fix without doing the diagnostic work.
- It is not for owners unwilling to change pricing, process, offer structure, team accountability, or operating habits if the diagnosis reveals the need.
Built by a Contractor Who Has Operated Through the Same Constraints
Elijah Langhorne is a U.S. Air Force veteran, contractor, operator, and business consultant. He built and scaled an electrical and contracting company, growing revenue 275% in under 10 months while installing enough structure to reduce constant owner involvement.
ForgePoint now helps contractors and local service-company owners identify the constraint underneath weak margins, inconsistent customer value, operational strain, and owner dependence.
His approach is direct and implementation-minded: diagnose the constraint, improve the economics, and build the operating structure required to sustain the result.
Purchase the Business X-Ray
Stop guessing what is holding your contracting or service business back.
The complete ForgePoint Business X-Ray is $350. After purchase, I will reach out personally, walk you through the process, send the assessment intake, analyze the business, and schedule the two-hour diagnostic review once the information has been reviewed and scored.
ForgePoint Business X-Ray
ForgePoint Business X-Ray A 2-hour diagnostic review for owner-led service businesses that are busy, stretched, or leaking value. What is included 2-hour Business X-Ray session with Elijah Intake review and diagnostic scoring Scores across 12 business lenses Primary constraint identification Recommended first fix 30-day action plan Written Business X-Ray Summary The free fit call and intake happen first. The paid X-Ray is where the diagnosis is interpreted, the constraint is named, and the recommended first fix is prescribed.
$350.00 USD
Every Business X-Ray is reviewed and delivered personally, so monthly diagnostic capacity is limited.
Talk Through Your Profit and Owner-Dependence Bottleneck
If you are not ready to purchase, start with a short fit conversation. This is not the X-Ray itself. It is a focused discussion to determine whether the Business X-Ray is the right next step for your contracting or local service company.
Tell me whether the pressure appears to be pricing, margin, customer value, operations, team execution, or owner dependence. I will help you determine whether a diagnostic makes sense.
Talk through the bottleneck
Tell me what kind of contracting or service company you own and where the pressure is showing up.
No pressure. I review every submission personally. This conversation is only to determine whether the Business X-Ray is the right fit.
Already Know You Need More Than a Diagnosis?
Move from clarity into a structured 90-day implementation engagement.
The Business X-Ray is the right starting point when you need to identify the real constraint. If you already know your contracting or service company needs direct consulting, implementation support, and accountability around pricing, margin, customer value, systems, and owner leverage, Profit Momentum Consulting may be the better fit.
Explore Profit Momentum ConsultingFind the constraint before you add more pressure.
Your contracting or service business may not be broken. It may be leaking margin, customer value, capacity, or owner time. The Business X-Ray helps you find the leak, name the constraint, and fix the right thing first.
Purchase the Business X-Ray — $350Private equity makes millions by finding hidden value in ordinary businesses. The goal of the Business X-Ray is to find that value while it still belongs to the owner. Before someone else profits from improving your business, you should.
Refine. Build. Lead. Multiply.
